There has been a lot of discussion and conjecture over the years about whether to use SEO or Google Ads. In general, both are excellent business tactics, but not everyone agrees on the use of one over the other or the use of both.
Is SEO dead or fading, question businesses and marketers? Is it too costly or even worthwhile to compete on Google Ads? To put it another way, you’ll be able to use both for many years to come. Shocker, but there’s no need to be concerned about SEO dying; it’s not going away anytime soon, no matter what anyone claims. So, which strategy is best for your company’s structure?
What factors go into determining a search engine’s ranking?
Let’s not kid ourselves: Google is the most popular search engine on the planet, thus this is where SEOs and everyone else should be concentrating their efforts.
Google’s search engine will rank pages based on a variety of characteristics; in fact, there are over 200 of them.
When ranking a page, Google considers the following factors:
- The domain and web page’s age
- The amount of links pointing to a specific page.
- The search term (focus phrase) for that particular page.
- The number of times the keyword appears on a page
Remember that there are over 200 aspects to consider while optimizing for SEO, so check over the list first to get a sense of what to expect.
Local vs. national vs. worldwide SEO tactics
SEO is employed for a number of reasons. SEO methods can be used by any sort of business in any industry; which methods to utilize depends on the sort of SEO required.
There is a significant difference in how a local business and an international corporation should approach SEO. Let’s look at a couple of examples.
Local Search Engine Optimization
When you search for “restaurants in Sacramento” or “restaurants near me,” Google will show you the “map pack” (also known as the “3-pack” or “snack pack”), as well as other search results.
You’ve probably stumbled upon the map pack when browsing for a nearby gas station or maybe a Starbucks. Local eateries in your area or in the city you’ve chosen will appear as matches to your search keyword. This is, after all, local SEO. These restaurants have created Google My Business accounts for their locations so that Google can tell searchers where they are as well as their rating, phone number, hours of operation, and other information.
Search Google for “My Business”
Google will try to discover the most relevant locations for you in the region based on your particular location and search term. A searcher can then pick which location best suits their needs. This is just one instance of local SEO in action.
SEO in the United States vs. SEO in other countries
National SEO differs from international SEO in a number of ways.
National SEO necessitates familiarity with the country, province, or continent for which the SEO expert is optimizing the website. Let’s use the United States as an example. If your company sells shoes and sends them from a warehouse in Tennessee, you’ll need to think about what keywords to add on your web pages and how to optimize your site so that Google knows you distribute countrywide. This is something that an SEO expert must understand.
International SEO is a whole new level of SEO. If you’re selling shoes online, you’ll need to consider where you’ll ship them. When it comes to optimizing your website for foreign SEO, there’s a lot more to think about. Some of the items you’ll need to consider are:
- Who are my intended audience(s)?
- What language(s) do they communicate in?
- Should I alter the content of my website to fit their culture?
- Do I need to change the page layout, copyright, or color scheme on my website?
All of these, as well as a slew of other aspects, are taken into account in international SEO. You’ll need to know who your competitors are in each region, how their SEO efforts are doing, what methods they’re employing, who the top competitors are on the first page, and so on. It’s not as simple as ranking in your hometown, is it?
Be aware of the above-mentioned risks, regardless of the geographic area in which your company operates.
Choose your budget and devices with Google Ads.
Let’s discuss about Google Ads and what you should think about if you want to succeed on this platform. Prepare a budget because this is where it all begins. As previously stated, Google Ads is distributed throughout a number of networks, and these networks are available on all devices. Google Ads networks are used on desktops, mobile phones, and tablets. You give Google permission to display you adverts when you use Chrome, a Google Play Store app, or any other Google-owned (or connected) product.